Low-Cost, High-Impact Marketing Tools for Real-Estate Agents

January, 06 2021

Competition is fierce in the real estate industry. You need something that will set you apart from other real estate agents without breaking the bank. Luckily, there are many cost-efficient ways you can do this. Take a look at these low-cost, high-impact marketing online tools that will help you grow your online presence and increase your sales.

A User-Friendly Website

As a real estate agent, a well-designed website is essential to attracting the clientele you’re looking for. If you don’t have a website yet, creating one should be your priority. Your website should include information about you, your business, and how potential clients can get in contact with you.

If you already have a website but it’s out of date, start by improving the appearance and make it easier for potential clients to navigate. You can do this by adding local keywords in the copy, posting client testimonials, and including photos. If your website isn’t mobile-friendly,

Virtual Tours

Virtual tours are the perfect tool for previewing a property to potential buyers. During this time, virtual tours are more important than ever. Luckily, you don’t need a 360-drone to create a high-quality virtual tour. You can create one by using a quality camera, or your phone, and a tripod. After capturing the shots or video clips you need, you can use virtual tour software to piece together everything you have to create a beautiful 360 virtual tour.

Social Media Management Tools

It can be hard to generate content and post regularly. As a real estate agent, you have other important things you need to worry about rather than focus on your social media presence every day. Social management tools take the stress out of managing your social media. Use this tool to schedule posts ahead of time to various social media platforms. Depending on the social media management tool you use, you may be able to do other things such as:

  • Look at analytics
  • Generate post ideas
  • Lead generation
  • Create a visual calendar for when content should be posted

Email Marketing Service

Email marketing is a great way to build and maintain relationships with current and potential clients. There are several low-cost email marketing services available that are sure to make a high return on investment. Determine how you will use email marketing to maintain a relationship with your clients. Email can be used for things such as:

  • Newsletters
  • Invitation emails
  • Catalog emails
  • Lead-nurturing emails

Have Armour Title Help

Ensuring smooth closings help real estate agents secure more clients and generate more leads. That’s where Armour Title can help. We’ll work with you and your client to make the closing process seamless and efficient. Give us a call or contact us today for more information.

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